Who Is AMD?
AMD is the only multi-service company for the Asian motorsport industry.
With our vast connections and strong relationships within the global corporate sector and Asian based race series and teams, we develop strong B2B and B2G opportunities within the Asian motorsport industry that help in the development of this ever expanding industry.
AMD has built the most valuable resource of Asian motorsport promoters, race series, teams, drivers and sponsors, which puts us in the strongest position to generate and facilitate business opportunities within Asian motorsport for companies wanting to expand their brand in the region.
The five core areas of AMD are media, commercial, business development, experiences and driver development.
Our team has over 60 years combined knowledge and experience in marketing, advertising, motorsport and business development.
Our products & services include:
Pit Talk Asia.com & other online platforms
Sponsorship Management & Brand Activation
AMD Business Exchange
Asia Women in Motorsport Association (AWIMA)
Social Media & Online Management
Founder Ben Potter has over 20 years in sponsorship and event management starting in the late 1990’s raising sponsorship for Formula 3000 teams and organising tennis tournaments in Australia.
Formerly from the stockbroking industry, holding PS146 Financial Services license in Australia, Ben arrived in Asia as COO of a boutique hedge fund in Singapore. Prior to his professional motorsport career Ben was providing fund-raising and facilitation services to the Asian hedge fund industry, raising over $80 million in AUM for hedge funds.
Ben was successful in bringing Autosport magazine into Asia as publisher and Editor-In-Chief of Autosport Asia. He has also helped develop grass roots racing, was commentator for motorsport events including the SKC and Singapore Grand Prix support races, and had a segment on Fox Sports’ “Engine Block”.
Ben has developed Pit Talk Asia into the premier motorsport online news portal dedicated to motorsport throughout Asia which is now widely recognised as “The Authority on Asian Motorsport”.
Peter Burns has over 30 years experience in the global motorsport industry including 17 years with McLaren in the pioneering days of F1 sports marketing.
Having graduated with a degree in law, Peter started his professional motorsport career with the organisation of the original Dubai Grand Prix in 1981, the first ever motor race in the Middle East.
In Formula One Peter worked for the McLaren team and was responsible in developing relationships with the sponsors and working with them to achieve their objectives. He also helped create McLaren’s F1 corporate hospitality to entertain and educate the sponsors on the sport with the objective of converting them into supporters of F1, McLaren and to reinforce the relationships with the sponsor.
“Motorsport is all about passion, excitement, adrenaline and precision. The more you learn about the sport the more you want to be involved, which is a powerful combination when mixed with business objectives.”
If you would like to generate more exposure in Asia and get involved in motorsport, or enquire about how AMD can help you in the industry please feel free to contact us: