One of Malaysia’s biggest sporting names, Alex Yoong, has called upon AMD’s services to help boost his profile and manage his commercial interests.

Not only will AMD be looking after the former Formula One driver’s commercial interests but also handling his PR, new website and social media strategy to increase his fan base and build more value for current and potential partners.

“Working with one of Malaysia’s biggest sporting names is quite big for AMD,” said AMD founder Ben Potter. “The partnership extends a lot further from just providing him with our usual services, but also compliments several other developments he and AMD have lined up for Asian motorsport. These include driver development, events and other interesting things that both our partners will benefit from.”

A good PR, media and business strategy are of vital importance to anyone participating in motorsport, something that AMD actively preach and practice. And their partnership with the reigning Audi R8 LMS Cup Champion and Fox Sports presenter will further their endeavours to help support, promote and develop Asian motorsport.