Asia Motorsport Development was instrumental in securing Prince Lubricants, Asia’s most popular car racing lubricant to graduate to be the title partner of the ‘Prince Lubricants 2016 Caterham Motorsport Championship‘.
AMD introduced Prince Lubricants to Caterham Motorsport as the official lubricant partner when the Championship started in 2015, and the activation of the partnership and media exposure has been so successful that it prompted Prince to increase their participation.
“As title partner of the championship this year we are ready for a more aggressive campaign with some very exciting brand activation programmes that will put Prince customers and clients closer to the racing action. Caterham and Asia Motorsport Development did a great job looking after us last year, and we look forward to another exciting championship and strengthening our relationship with Caterham beyond Malaysia”. said Princelube Senior Vice President Dato Patrick Chong Loong Fatt.
Asia Motorsport Development has been involved with Caterham Motorsport very much since they started in Malaysia.
Over time the relationship has evolved from PR, media, website, sponsorship acquisition and management through to event management, making AMD very much an integral part of the Caterham Motorsport team.
“Thanks to AMD the developing partnership with Prince Lubricants as title partner is another positive step in building the reputation of this new championship and helps us to expand to other parts of Asia”, said Caterham Motorsport South East Asia CEO Campbell Tupling.